Dan spent 20 years at the brand machine known as Harley-Davidson, where he developed integrated marketing plans and managed the creative direction for ad campaigns, catalogs, brochures, direct-mail campaigns, videos, web content, e-mail campaigns, and promotions. He began his career at Harley in the public relations department, which was responsible for both internal and external communications. Before joining DJFLCI, Dan was providing marketing and branding expertise to the nonprofit world.